Product Marketing Manager

Job Description:

Nimble, a leading company in the supply chain finance industry, is seeking a talented Product Marketing Manager with approximately 2 years of experience to join our team. The successful candidate will play a crucial role in driving marketing efforts for our platform, including paid campaigns, social media, webinars, and more.

Responsibilities:

  1. Marketing Strategy: Develop and implement marketing strategies for the company’s services.
  2. Campaign Management: Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  3. Content Creation: Develop and implement content strategy aligned with short-term and long-term marketing targets. This includes creating and managing engaging content for webinars, blogs, and social media platforms.
  4. Market Research: Conduct market research to find answers about consumer requirements, habits and trends.
  5. Collaboration: Collaborate with internal teams to create landing pages and optimize user experience.
  6. Performance Tracking: Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Requirements:

  1. Education: Bachelor’s degree in Marketing, Business, or a related field.
  2. Experience: Proven work experience as a Product Marketing Manager with a strong portfolio. Experience in finance or a related field is a plus.
  3. Technical Skills: Proficient in marketing research and statistical analysis. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  4. Communication: Excellent communication and presentation skills, with the ability to clearly convey marketing plans to internal teams and external stakeholders.
  5. Teamwork: Ability to work effectively in a team environment, contributing positively to team operations and working relationships.

What You Will Do:

As a Product Marketing Manager at Nimble, you will be responsible for driving marketing efforts for our platform. This includes planning and executing digital marketing campaigns, creating engaging content for various platforms, and conducting market research to better understand our audience. You will work closely with other teams to optimize the user experience and achieve our marketing goals. Your role will be crucial in increasing brand awareness, generating leads, and ultimately driving growth for Nimble.

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